If there’s an overwhelming amount, set a limit such as 3 months or a year. To start, you’ll want to document all of your existing content.
How do you know where to go if you don’t know where you’re starting from? An audit helps answer this question, making it easy to assess your content.
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How to find your target audience on Instagram.How to use social media personas to boost brand engagement.Social media demographics to inform your brand’s strategy.How to define and reach your target audience on social media.If you’re starting from scratch, we have a few resources you can use to learn more about finding your audiences. If you have multiple audiences, like most businesses do, then you’ll be matching up content topics and types to each one. Oftentimes, this already coincides with your buyer personas or social media personas. The next step is to decide on your target audiences. You can explore useful social media KPIs to track goals like reach, engagement, conversion and consumer loyalty. For every goal, you’ll need at least one KPI to know how well you’re working towards those goals. Some common goals are listed in the image above and if you need more help, check out our social media goals template to help you. What do you want to achieve with your content marketing? According to a recent survey of B2B marketers, 80% said that content marketing helped them successfully achieve the goal of creating brand awareness, 75% for building credibility and trust and 70% for educating their audiences. Set goals & KPIsĮvery strategy begins with goals. 10 steps to creating an effective content marketing plan 1. Instead of creating a post on the spot, you’ll have that content already completed and scheduled, leaving you more time to spend on community engagement. And if you continue to do so, having a plan keeps everyone on the same page. It doesn’t matter how big your company is, you will at some point use content to help market your product or services. Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. Content marketing spans multiple departments. Plus, once you have a strategy in place, you’ll be able to use data to make sure it’s working. You realize you haven’t posted that dayĪ content marketing strategy provides a framework for all of the above and much more.You don’t know what topics your audience really enjoys.You have multiple channels but don’t know which kind of content works best where.If you’ve ever done any of the below, then you’re in need of a content marketing plan. Without a plan, content marketing is done on the fly.
Why do marketers need to create a content marketing strategy? How are promoting and analyzing the marketing results?.What is a content marketing plan?Ī content marketing plan is a documented strategy that details the who, what, when, where, why and how of your content. In this article, we’ll cover what a content marketing plan is and how to create your own content strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. According to one recent study, only 40% of B2B marketers have a documented content marketing strategy. If you can’t answer these questions, then you need a content marketing plan.īut you’re not alone. How are you going to get it all out there in front of prospects and customers? Do you have specific goals tied to your content? Maybe you want to increase leads? How about growing your brand awareness and social media presence?
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